Whatever the case, whether HCU or any of the most recent fundamental updates has affected your, content repair is a crucial step to success. Conduct a content audit and review the GSC or GA4 statistics prior to beginning work on new material.

Recognizing the ways in which Google modifications are changing SEO strategy can be eye-opening. Consider how mobile user-friendliness, safety and unique perspectives are all factors in value-oriented search rankings.

What is Google HCU?
Google HCU updates aim to alter their algorithm for ranking so that they can focus on content that is of the user with real value, due to an increase in the quantity of websites that have keyword-laden content that do not actually offer anything of use for users. This approach aims to tackle websites that focus only on their thin content, but without real benefit or relevance to searchers.

The HCU update that Google released in August 2022 modified the algorithm that it uses to assess website quality, shifting away from page-by -page assessments to a domain-wide analysis. The result was that sites deemed as unhelpful might see ranking declines across their whole domain, instead of only specific pages.

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HCU Update also placed additional focus on sites' accessibility on mobile devices, focusing on ones specifically made to work well on smartphones and other devices on mobiles. Additionally, it promoted sites that offer safe browsing - an indication of the growing importance of the web as a place for research, commerce and other activities which rely on the security of personal information for the users.

The September 20, 2023 Google HCU update extended this idea by including Experience into their concept of E-E-A-T. This resulted in it became more difficult for companies to improve their positions simply by updating existing articles or blog posts; though this approach might be effective prior to the HCU change, it was wasn't considered to be a valid method anymore.

What can you tell whether you've been struck by HCU?
Google's core updates through 2023, and September's helpful Content Update did a lot of harm to many sites; even several months later, a lot of sites that were hit hard are still not fully recovered from HCU.

Glenn Gabe found that only 22% of websites that he tracks had an increase by 20% or more after HCU. While this could be positive, it also shows that healing isn't easy for those affected.

If your site was affected by HCU The first step should be identifying each of the factors that contributed to it and then conducting an audit of your content to determine them.

After creating in-depth and helpful blog articles, you can move on to the more complex techniques, such as disavowing spammy backlinks, removing affiliate links, incorporating social proof (customer testimonials or photos of the team) to improve the user experience, and much more.

But, if you find that your SEO strategies aren't working to produce positive results, it might be worthwhile seeking out outside help. Make sure you seek out an expert who has proven track record backed by data and evidence in order to not waste your money on strategies which won't work with your website - finding an expert will allow you to avoid typical pitfalls that cost time and money.

How to recover from HCU?
Following Google's HCU September 2023 update, many websites have seen dramatic declines in terms of both rankings and traffic however, some are showing promising signs of regaining their status.

As the first step toward getting back to normal after HCU the need for a thorough content audit should be undertaken. This process entails reviewing every page of your site in order in order to find areas that may have been affected negatively due to the HCU update and provide suggestions on what you can do to correct any deficiencies found therein.

Removing duplicate content, removing poor-quality backlinks, enhancing titles and meta descriptions as well as ensuring mobile-friendly websites have the correct coding on the right track are just some of the many tasks required to ensure that a website is operating smoothly.

Be sure that your site has top-quality, unique contents if you would like Google to assess your website's legitimacy and credibility. This will also assist those who visit frequently.

It is important to note that the recovery process from HCU may take several weeks, or even months. so it's crucial to put an a comprehensive plan to enhance your website.

Finding an experienced SEO consultant to implement these strategies can also be very beneficial. Find someone who has proven results, reliable data and track record. Lastly, try out various techniques until you discover the best one that is suited to your specific website and industry.

Recovering from HCU
With a great deal of work and delays After a lot of effort and delay, some sites are getting back on track after Google's update to the HCU in September 2023. But it is important to keep in mind that SEO is a continuous game that requires commitment in providing quality information that is geared towards improving users' experience.

Also, Google no longer considers the HCU a site-wide signal; rather, individual pages will now be assessed individually in order to determine whether they are providing beneficial information or otherwise. Thus, even if you site is negatively affected by the HCU, recovery strategies like content marketing effective ways to recover.

At its core, recovering of Google HCU means making sure that your site's content conforms to the guidelines of the E-E-A T framework. Your website will be able to ensure that it provides value for users, while also enhancing relationships between yourself and your intended audience.

The process of recovering from HCU is a process that requires persistence and patience in your content creation efforts. Google is constantly improving their algorithms, which may take time for sites to be able to fully recover. One way to ensure that this occurs rapidly is by consistently producing quality content that is in line with Google's guidelines and be open to future changes so that your website is able to remain relevant to users while remaining compliant with Google's algorithm.