Yes accounting products are very sticky - the churn ranges within the established ANZ markets are well underneath 1% and lower than natural death charges of small businesses (around 15%). We liken it to transactional banking, as in you hardly ever move between banks. We know from expertise that the accounting channel is the pathway to success, as accountants and bookkeepers change into advocates for Xero, they add prospects and over the lengthy-term this lowers acquisition prices, will increase lifetime worth and https://cryptomagneto.com/ minimises churn.