In ancient times, for example, beauty was associated with physical health. A person with a strong body, clear skin, and a robust constitution was considered attractive as these traits were indicative of good well-being. Similarly, women with well-proportioned bodies and a youthful appearance were often prized for their reproductive capabilities.

During the Renaissance era, cultural emphasis shifted towards elegance. Beauty standards became more intricate, with an emphasis on proportions, elegance of features, and a sense of refinement. People with a more refined background and those who engaged in artistic and intellectual pursuits were considered more attractive.

In the modern era, beauty standards have become heavily influenced by the social networks. The proliferation of television, movies, and social media has created a homogeneous ideal of beauty that is often elusive. This has led to the exploitation of women and a growing dissatisfaction with one's own body image.

As a result, many individuals select companions based on physical appearance, which can be shallow.

The rise of social media has also changed the way we interact and form associations. With the ease of online connectivity, people are increasingly selecting companions based on their digital presence. A person's physical appearance, fashion sense, and online image have become key factors in determining their attractiveness and importance.

However, there is a growing movement to reject traditional beauty standards and promote diversity. The body positivity movement, for escort Davos instance, encourages individuals to love and accept themselves regardless of their physical appearance. Similarly, the LGBTQ+ community has rejected societal norms and promoted acceptance of diverse beauty standards.